Johnsonville

As Creative Director at Cramer-Krasselt, I co-created this engaging campaign that offered Packers fans a fun and unique way to document their Lambeau Field experiences and share their team spirit. The centerpiece was a website featuring a meme generator, allowing fans to personalize and share their memories on social media. This initiative not only resonated with Packers fans like myself, but also helped strengthen the connection between Johnsonville, a beloved Wisconsin brand, and its passionate fan base. The campaign generated thousands of user-created memes, proving the power of creating a web experience that taps into shared passions gets memorable results.