Milwaukee Bucks

At Bader Rutter, as the Executive Digital Director, I spearheaded the strategy and development of a website solution within 45 days. Leading a cross-functional team of strategists, creatives, user experience specialists, and developers, we crafted an experience that not only celebrated the legendary Sidney Moncrief's career but also raised awareness for this important cause.  

 

We captured the beauty and elegance of Sid's career through a long-scrolling, animated timeline-based approach. Black and white photography juxtaposed against brand team colors from the 90s allowed us to create a website with a modern and fresh user experience, offering a unique look back in time.

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https://salutetosid.com/