Culver's
Frozen Custard.

As Associate Creative Director at Hiebing Group, I played a key role in collaborating on the groundbreaking "Welcome to Delicious" campaign for Culver's. Our mission was to elevate Culver's brand within the fiercely competitive Quick Service Restaurant (QSR) industry. We crafted a strategy that emphasized the high-quality ingredients used in Culver's delicious food. Through compelling storytelling, we highlighted the brand's commitment to sourcing these ingredients responsibly, resonating deeply with Midwestern families in a memorable and authentic way. This campaign exemplifies the power of collaboration, showcasing what a team of passionate and tenacious individuals can achieve when united by a shared purpose. My tenure at Hiebing also included leading the packaging design and design of in-restaurant elements for the Culver's brand, further solidifying the brand's commitment to quality and customer experience across all platforms, including online and in-restaurant experiences.