Milwaukee 
Public Musuem

As Creative Director at Cramer & Krasselt, I collaborated on launching a groundbreaking guerrilla marketing campaign for the Milwaukee Public Museum's new dinosaur exhibit. Though we faced lofty aspirations and a limited budget, we leveraged our creativity and strategic installations to capture earned media attention. This unconventional approach proved remarkably successful, breaking sales records and propelling the exhibit to social fame across Wisconsin. The campaign's impact was further solidified by a Silver Effie Award and a Best in Show win at the Milwaukee 99 awards.