Oylmpics 2016

As a creative leader and Art Director at Element 79, I had the privilege of developing the winning concept for a truly exciting project: Chicago's Olympic bid campaign. This competition was fierce, with agencies selected solely based on the strength of their ideas. My concept, titled "Moments," aimed to capture the essence of Chicago while spotlighting the city's incredible athletes. The directive was clear: showcase both the athletes and the spirit of the city. Leveraging cutting-edge post-production techniques, we secured the participation of generous celebrity supporters. Their volunteered participation (or effort) was critical to correctly portraying the greatness of the city, as well as the athletes and the fame it's produced.