As Executive Digital Director at Bader Rutter, I partnered with a diverse group of stakeholders to transform Pioneer Seed's image from a traditional seed brand to a fresh and innovative partner for young farmers. Our goal was to demonstrate that science can be engaging, and that with the right approach, the next generation of farmers would not only pay attention but also understand the benefits of switching brands to help supercharge their yields.

 

By analyzing macro-trends in mobile design and collaborating with subject matter experts, we streamlined the R&D process, developing simple tools and animations to ensure the science could be easily understood and absorbed in an intuitive way. This work garnered recognition as Site of the Year, Site of the Day, a Webby Award, and was even featured in Communication Arts Interactive Annual.