How 'Powering Down' led to record-breaking up-time
and sales.

 

 

As Creative Director, I spearheaded the complete digital and brand relaunch of TikiBrand.com, transforming a legacy utility brand into a lifestyle commerce leader. Through a rigorous brand planning process, we uncovered a human truth: 'Gather Together.' To bring this to life, I directed a fully integrated campaign—spanning social, video, and programmatic media—that didn't just sell products; it sold an experience. Our 'Power Down' narrative was so resonant it earned a feature on Good Morning America, urging a digital-weary audience to trade blue light for the warm glow of Tiki.

But the 'Magic' was powered by 'Math.' We re-engineered the e-commerce experience from the ground up, optimizing for Core Web Vitals and mobile-first commerce, resulting in a record-breaking sales year and a frictionless path to purchase.

 

• Largest Contentful Paint (LCP)  2.5s to 1.8s Faster perceived load for mobile users.

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• Cumulative Layout Shift (CLS)  0.10 to .02 Visual stability during checkout.

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• First Input Delay (FID)100ms to 45ms Instant responsiveness on "Add to Cart."

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• Mobile Conversion RateCategory Avg+42% YoYSeamless UX for "Power Down" traffic.