Fresh Ideas for the next generation.
Organic Digital Revenue Growth: Increased organic growth in digital revenue by 28% over the past 3 years.
Agency Revenue Growth: Increased agency revenue by $7 million through new business wins in the past 5 years.
Animal Health Business Growth: Grew the Animal Health Business by $3 million in 2 years.
Client API Usage: Processed 2 billion API calls for clients in 2023.
Website Engagement: Achieved an average time on site of over 5 minutes for BR-built sites across all businesses in 2023.
Department Creation: Established 3 new roles at Bader Rutter: Marketing Technology, Digital Strategy, and Performance Marketing.
I’ve contributed to growing and gaining clients throughout my career at every level. Most recently, as the Executive Director of Digital at Bader Rutter, my leadership generated positive impact on the business as described below:
TONY MAURER
DEPARTMENT LEADER:
User Experience, Digital Strategy, Development, Digital Production and Marketing Technology.
From my very humble beginnings as a designer, to this day I get excited about solving problems. My career has taken me from places where I've led television shoots, content productions, communication planning, and building numerous .com experiences for startups to Fortune 500 brands.
With my proven experience in marketing and advertising across B2C & B2B, I understand the nuances of translating business problems into work that generates earned media attention and results. Creativity and technology are at the core of what I bring to businesses. Throughout my career, I’ve been called a “unicorn” because of my ability to design, develop, and build work across various platforms for industries like automotive, animal health, agriculture, cycling, outdoor apparel, insurance, and healthcare.
Recently, I had the pleasure of leading digital strategy, user experience, digital production, and development at Bader Rutter. Through my leadership and applying some practices that I learned to be effective and fun to bolster creativity and strategic planning, the group and agency won numerous awards, including the AWWWARDS Site of the Year.
Clients
Zoetis Animal Health
Corteva
Case IH,
McCain Foods,
Acuity Insurance,
Clow
Sculpty
InfinityGems
PrismCraft
Tripo
Autono
Rawland
OptiBlend
StarGaze
I’m wired to push limits. From competing in Ironman Triathlons, to winning multi-million dollar digital and creative pitches, I know what it takes to plan, stay focused, visualize, stay cool, and achieve. I am driven by the pursuit of continuous learning and being surrounded by people who share a similiar spirit to dream big and be comfortable being uncomfortable in pursuit of greatness.
Skills
Creative Direction
Art Direction
Social Design
User Experience
Marketing Automation
Digital Production
Digital Strategy
Communications Planning
Performance Marketing
SEO
Branding
Demand Generation
Application development
Web Design
Television
Awards
AWWWARDS - Site of the year
FWA - Site of the day
Webby’s
Effies
CommArts Interactive Annual
Adweek
Adage
The Drum
ANA
Global Ace Awards
Gold 2024
NAMA 2x Best in Show Winner - Digital
Milwaukee 99 - Best in Show Winner
Integrated Gold - Milwaukee 99
Best in show Digital - Milwaukee 99
Work Experience
BADER RUTTER
Executive Digital Director
Sep 2018 - May 2024
At Bader Rutter, I spearheaded the creation of a best-in-class team dedicated to achieving clients' marketing objectives through innovative websites, tools, user experienes and digital journeys. I managed Digital Strategy, User Experience, Digital Production, and Development.
Clients: Zoetis Animal Health, Corteva Agri-Scineces, Neogen, Case IH, McCain Foods, Acuity Insurance, and Milwaukee Bucks.
WHAT PEOPLE SAY
Tony is one of those rare multi-talents who can manage to completely surround a problem single-handedly. He's a creative technologist, a strategist, a brand shaper, a team builder, and a care-about-the-tiniest-detail designer all at once. I've watched him wrestle a CMS into submission, and then make the front-end design blow you away. I've seen him completely re-engineer the way a department works. There is no opportunity he'll shy from. He practically shimmers with positive energy.
Marshall Ross - Author, Vice Chairman Chief Creative Officer at Cramer Krasselt
WHAT PEOPLE SAY
I've partnered with Tony on many business-critical digital assignments, including enterprise-level websites. His strategic leadership is unmatched, in part because of his exceptional knowledge of every facet of the process, down to the back-end and implementation. He's a true partner to his internal team and to his client alike and ensures expert stewardship to meet the project needs. My work with Tony is some of my most prideful and progressive of my career.
Kelly Vogt - SVP Group Account Director at Cramer Krasselt
WHAT PEOPLE SAY
Tony is a rare one. I’d use the word gifted, not just talented. His unique blend of technical expertise, business acumen, and creative thinking sets him apart. He has the ability to bridge various disciplines and connect with diverse personalities. In an industry where "collaboration" often becomes B.S jargon, Tony exemplifies it in the most genuine and impactful way.
Chris Jacobs - CO-Founder, Creative Director at Strange Animal
Cramer - Krasselt
Creative Director
Sep 2015 - Sep 2018
Clients: TIki, MPM, MPD, AriensCo., Gravely Mowers, Pick n' Save, and Johnsonville
Hanson Dodge Creative
Creative Director
May 2013 - Sep 2015
Clients: Trek, Children's Hospital of Wisconsin, Experimental Aircraft Association, Guaranty Bank, Ragnar, Camillus Knives, Legendary Whitetails.
Hiebing Group
Associate Creative Director
Aug 2010 - May 2013
Clients: Culver’s Frozen Custard, Society Insurance, Thedacare, Adidas Golf, Saris, PowerTap, Dean Health, and St. Mary’s Hospital.
Element 79
Art Director
Cramer & Krasselt
Designer/Art Director
Oct 2004 - Oct 2008
Clients: Can-AM, Sea Doo, Evinrude Engines, Monroe Shocks, Rancho, Wausau Paper, and Johnson Controls
Oct 2008 - Oct 2010
Clients: Cricket Wireless, CDH, and Olympics 2016.
