Zoetis

As the Executive Director of Digital at Bader Rutter, I led a team that responded to a request from Zoetis Animal Health. Their Chief Medical Officer had a vision to disrupt the industry marketing landscape with a truly transformative approach. Through extensive research and close collaboration with our CCO, President, and many others, we created a comprehensive communications plan, creative strategy, and a captivating web and social experience that resonated with a deep human truth for our target audience. The work we created set new benchmarks for the brand and garnered numerous accolades and awards, from the NAMAs to the ANA.