As Creative Director at Cramer & Krasselt, I spearheaded the spring photography shoot for Florsheim. Our creative strategy aimed to revitalize the brand's appeal for young professionals by tapping into their affinity for mid-century modern design and urban living. The production involved a single model, four distinct locations, and an impressive 50 pairs of shoes. I provided art direction, crafting lifestyle and product showcase scenarios across these diverse environments. Through a run-and-gun guerrilla-style photoshoot, and through careful location and prop selection, we were able to achieve a natural and chill vibe while working against the clock, weather, and ambitious shotlist.