Ariens Co.

At Cramer & Krasselt, as Creative Director, I led a team that elevated a website project into a transformative brand initiative. Collaborating closely with the client's CMO, we crafted a comprehensive strategy and narrative that captured the essence of the Ariens brand: its values, innovative spirit, and meticulous design philosophy. This integrated effort leveraged the power of website design, compelling content creation, strategic SEM and SEO, targeted social media engagement, and continuous user experience and messaging optimization through A/B testing. The resulting work not only shattered sales records in the lawn care category but also garnered significant earned media attention, propelling the Ariens brand forward through innovative marketing.

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Average time on pages increased across the board:

•Lawn Mowers: +180% change (1:50 to 5:09)

•Ikon X Product Page: +148% change (2:57 to 7:20)

•Zoom Product Page: +126% change (2:40 to 6:03)

•Dealer Locator: +1,509% change (:31 to 8:19) 

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