Administering the right vaccines at the right time with the correct dosage can be complicated. This is even more true for smaller operations or those just starting out. Zoetis needed a way to simplify herd health and reach an audience base that often went missed by their sales team.

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With BuildingHealthyHerds.com we created an educational destination and tool that allowed our audience to easily understand how to keep their herd healthy and gave Zoetis a way to build their database.

 

We did this through a few core areas:

•Simple and engaging educational content

•Relatable stories from their peers

•Built custom herd health assessment with a personalized output

•A 1-1 email campaign that targets both users that finished their plan and those who did not.