Simplifying complex veterinary data for the underserved producer.

In the livestock industry, precision health is a high stakes data challenge where getting the right dosage to the right animal at the right time is critical. For smaller operations, the complexity of these protocols often creates a barrier to entry. We developed BuildingHealthyHerds.com to bridge this gap by distilling complex veterinary protocols into an intuitive educational tool.

We empowered producers to manage herd health with high level discipline while providing Zoetis a scalable engine for lead generation and market expansion. By leveraging SFMC, we transformed static user inputs into dynamic customer journeys. This allowed for hyper-personalized communication based on specific herd cycles and regional health risks.

 

*Roughly 85% to 90% of US beef cow-calf operations are considered "small" (fewer than 100 head), making them difficult for traditional sales reps to visit physically.

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*GapVaccine failure is often attributed to improper timing or handling. Studies show that up to 10% of vaccines can lose efficacy due to improper "cold chain" management or dosage errors by non-professionals.

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*The Digital ShiftOver 70% of farmers/ranchers now use smartphones or tablets for farm business, yet many veterinary protocols remain stuck in dense PDF manuals or paper charts.

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*Lead Gen ValueIn the Ag-Tech space, a qualified lead (especially one with data on herd size and location) is significantly more valuable than a generic email, as it allows for geo-targeted health alerts.