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Fresh Ideas for the next generation.
Case IH
Leading the digital team at Bader Rutter, I provided consultancy through the creation of the Case IH Farmall 100 promotion website. The experience we created celebrates the brand's agricultural heritage and unwavering commitment to innovation for a century. Highlighting the Farmall series, we showcased the grit and toughness of both the machine and the people who use them. By leveraging UGC content and building a detailed and interactive timeline, our design and strategy helped document the evolution of the product in a way that spoke to both farmers and engineers.
Suggested Work
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