Design with heart. Driven by data. Engineering a platform for the Veterinary Hope Foundation.

At Bader Rutter, I led the digital team in a transformative effort to address a staggering industry truth: veterinarians are 3x more likely to die by suicide than the general population. We didn't just build a website; we incubated a 501(c)(3) nonprofit from the ground up, aligning a meticulous design philosophy with a mission of mental health advocacy.
 

To cut through the digital noise, we harnessed the power of Motion UI and a custom on-trigger scroll architecture. This immersive experience was designed to do more than inform—it was engineered to capture and hold attention, guiding users through a high-stakes narrative and toward actionable support resources. By treating 'empathy' as a user experience metric, we created a frictionless path from awareness to donation and group registration.

 

• VETTY Gold AwardRecognized for marketing excellence in Animal Health.

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• Platform GrowthFounding Sponsor StatusScaled from a vision to a fully operational 501(c)(3).

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• UX InnovationOn-Trigger Motion UISeamlessly guided users through sensitive, complex data.

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• Campaign ReachVMX Global ActivationDeployed at the world's largest vet conference with 24+ custom videos.

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