Tiki Brand

At Cramer & Krasselt, as Creative Director, I led a team that ideated, art directed, designed, and developed a complete online relaunch for the Tiki Brand, encompassing both a new e-commerce experience and a captivating creative campaign. Through an extensive brand planning process, we identified the powerful insight: "gather together." The beauty of this audience truth lies in the idea that when people connect in spaces illuminated and warmed by Tiki products, magic unfolds. The work fueled a record-breaking year for Tiki Brand's e-commerce sales. Our innovative ideas and unique marketing approach even caught the attention of Good Morning America, inspiring viewers to "Power Down" and trade the blue light of their phones for the warm glow of Tiki.

​

https://www.tikibrand.com/